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Ohio Attorney General Mike DeWine
Online Public Inspection File
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Defendants are in the business of creating and selling advertising campaigns and associated promotional materials to motor vehicle dealerships. Defendants agree to: 1) not make false, deceptive, or misleading representations of fact concerning any motor vehicle sales promotion or event, contest, or prize offer; 2) clearly and conspicuously, in close proximity to the terms of any offer, disclose all material terms, limitations, exclusions, conditions, and restrictions relating to any such offer; 3) not make false or misleading claims in advertisements regarding the origin of vehicles offered for sale; 4) not make or imply a false premise for a sale of motor vehicles; 5) not make false or misleading claims regarding the premise of a sale, the offering prices of any vehicles, monthly payments, any other terms of payment, the interest rate and/or availability of credit, the amount of any down payment, or the availability of significant discounts or savings; 6) comply with the Fair Credit Reporting Act and the Truth in Lending Act; 7) fully comply with the state's motor vehicle dealer and salesperson licensing requirements and not contract with independent contractors to conduct a sale unless the contractor is in compliance with dealer and salesperson licensing requirements; 8) not advertise in a manner which may create a false sense of urgency based upon misrepresentations related to the source or nature of the vehicles offered for sale; 9) include within the price of vehicles offered for sale all mandatory charges for non-governmental fees; and 10) not use footnotes or asterisks in advertisements that confuse, contradict, materially modify, and/or unreasonably limit the terms of more prominent content of the advertisement. Defendants to pay the signing states $130,000.00 as a civil penalty.
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| © 2009 Ohio Attorney General Richard Cordray